Project X: Pump it Up

#MakeItCount with DECA U on September 28, 2013 at Toronto City Hall! Fee is $10 per person

Cheques made payable to DECA and delivered to DECA Ontario, 100 Richmond Street West, Suite 341, Toronto, Ontario M5H 3K6

Email money transfer sent to Question - What event are attending in September? Answer - projectx

Are you looking for a great way to kick-start the school year? Are you looking for the necessary tools to succeed in university, college, co-op and your work life going forward? Are you stoked to attend an extremely fun-filled and cost effective event that will develop your networking skills, professional development, and lead you to succeed? Since the answer is yes to all or most of these questions, DECA awaits U. In DECA U's tenth year of existence, we are all extremely excited to provide all of you from any university, college, organization, or program with a packed day of learning, new friendships, and tools to succeed. Together, let's #makeitcount!

Dragon's Den (the DECA U Rendition)

For the first time ever, DECA U is super excited to present a rendition of the TV show, Dragon's Den. Likewise to the actual Dragon's Den, all attendees will be grouped together at Project X and be put to the test in marketing a product, service, or company prototype within a confined amount of time. This pitch will be evaluated by 'dragons' who are industry professionals from the sponsoring organization of this competitive event. The top team will receive a grand prize from the sponsoring firm of the Dragon's Den challenge and possibly from other co-partners of the event. This segment of the summit is sure to be a huge hit and will test every single attendee, but, enhance friendly competition and insights about entrepreneurship. You may be wondering, who is the sponsoring firm? Hint: it may be one of event partners indicated later on in this package.


DECA U is proud to have uMentioned on board as one of the partners for Project X. uMentioned is a social discovery network that allows users to compliment, question, and flirt with people of interest on various university campuses throughout Canada. Before the summit kicks off with DECA U's rendition of Dragon's Den, uMentioned's executives will share their entrepreneurship story, a brief background of their organization, and tips on how to pitch effectively. This will provide all attendees with some good preparatory tools for the Dragon's Den pitch competition without fully revealing the exact details of the Dragon's Den event just yet. Let the friendly competition and suspense begin.

Ryan Coelho

Gen Y Motivation and Leadership Specialist

Ryan is a popular Gen Y engagement and leadership specialist who is passionate about helping young people build careers they are passionate about. He also works with companies to recruit and retain motivated and engaged Millenials in the work-place, in order to increase productivity, performance, and retention rates. For the past several years Ryan has studied the ins and outs of how Gen Y operates and what they look for in building a great career. He is the Founder of GameOn Leadership, where he has directly impacted over 500 student and young professionals (in the past year alone), helping them define their career paths and learn how to make progress in it. In 2012 he was invited to speak on the highly esteemed TEDx stage and has also spoken about leadership and career development at numerous universities and colleges. He has also been recognized as a "motivational source" by many for his eye-opening insights at

Networking Event

In every event and conference DECA U hosts, professional development and net-working serve as key elements. After Ryan Coelho's keynote and workshop on effective networking, best practices, and other engaging aspects of networking, numerous industry professionals will be in attendance for a networking session. This provides all attendees with a key opportunity to make strong industry connections and develop new friendships in networking with fellow attendees present. In making every effort to make this facet extremely engaging, DECA U will do its best to ensure that the ratio of industry professionals to attendees is optimized, so that every summit attendee has furthered their networking skills and connections after this segment of the summit.

Anthony Booth

COO of Mobilicity

As CCO of Mobilicity, Anthony oversees Mobilicity's sales and marketing operations. His focus includes brand development, as well as expanding the company's national distribution network of Mobilicity retail stores and an expansive network of dealer partners. Prior to joining Mobilicity, Anthony spent almost 11 years at Mars Canada and worked at Procter & Gamble in Canada and the U.S. for almost a decade. Anthony holds a B.Comm degree from the University of Toronto, where he majored in marketing and finance. He has also completed several executive marketing and leadership programs at the Wharton School of Business and Harvard University.

Derrick Fung

CEO of Tunezy

Derrick Fung is a technology entrepreneur, music enthusiast and former capital markets professional. Derrick graduated from the University of Toronto where he earned a BBA (High Distinction / Summa Cum Laude) and was awarded the Gordon Cressy Leadership Award for outstanding extra-curricular involvement. In 2012, Derrick was selected by Profit Magazine as one of Canada's top 20 Entrepreneurs under the age of 30. He is the CEO and co-founder of a music start-up called Tunezy which was the winner of Billboard's Innovator's Showcase in San Francisco in November 2012.

Tunezy has been featured in the Financial Post, Bloomberg, Techvibes, Yahoo! Music and more. Prior to Tunezy, Derrick worked in Institutional Equity Derivative Sales at CIBC World Markets and was previously also a Foreign Exchange trader. Derrick has also worked at large multi-national corporations including Merrill Lynch (Sales & Trading), BNP Paribas (Derivative Sales) and Microsoft (B2B marketing). Derrick also spent time working at the Clinton Foundation, a not-for-profit founded by former U.S. President Bill Clinton, where he helped plan the Clinton Global Initiative (CGI) in New York City.

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